Nice to MEET YOU
Hi, I’m Sabrina.
Brand Marketing and Social Media Strategist. I run Content Crafter, a Brand Marketing Agency based in Dublin and Mayo, Ireland, working with clients worldwide. Content Crafter helps businesses to become a trustworthy brand by questioning the norm in storytelling.
Hi from a human
The HI mark represents Human Ingenuity (HI), replacing the ‘Artificial’ in AI with the authenticity that defines my work. “Hi from a human” is a project founded by Dublin-based designer Una Healy.
Don’t do me wrong, I’m not against technology and it sure has its place in different areas. AI can surely create content for you, not a question, BUT… AI can’t feel and understand your emotions like another human.
I didn’t grow up with social media; I grew up with ideas.
In 2004, I studied Sports Management and Marketing, learning the nuts and bolts of building a brand from the ground up, while Mark Zuckerberg launched Facebook…
Alongside my studies, I’ve always been an equestrian and dog paw-rent – roles that taught me patience, discipline, and the art of connecting with different personalities. For many years, the automotive sector and motorsports have been my bread and butter, before I took a leap of faith into the equine industry.
In 2023, I went my own way and founded Content Crafter, which has since helped businesses in the tourism, pet and equine industry to grow their brands and form trustful connections with their clients across Ireland, the EU, UK and the world.
Fast forward to today, and I combine those pre-digital marketing principles with a deep understanding of how different generations interact online. I know that the way Gen Z scrolls is not the way Baby Boomers click, and that content needs to be crafted to match your target audience.
Fun Fact: For the first four years, I refused to use Facebook, until living in Toronto in 2008.
Why work with me?
I start by taking my notebook and listening to you. From there, we move on to create a clear strategy and build your brand.
What you can expect:
- A foundation in traditional marketing, strengthened by years of hands-on digital experience.
- A clear, actionable strategy to help you stand out, connect with your clients, and grow your brand.
- The ability to build a trust-first brand by creating a memorable, cohesive identity.
- A proven track record of creating platform-specific content that speaks to the right people, in the right way.
Long story short, I bridge the old and the new. I take timeless marketing principles, mix them with up-to-date know-how, and help you to tell your story in ways that truly resonate and connect.
Let's have a cuppa
I’m sure you are a cautious person when it comes to trusting someone with business, so am I.
Book a free discovery call so we can get to know each other over a cuppa.
Nice to MEET YOU
Hi, I’m Sabrina.
Brand Marketing and Social Media Strategist. I run Content Crafter, a Brand Marketing Agency based in Dublin and Mayo, Ireland, working with clients worldwide. Content Crafter helps businesses to become a trustworthy brand by questioning the norm in storytelling.
Hi from a human
The HI mark represents Human Ingenuity (HI), replacing the ‘Artificial’ in AI with the authenticity that defines my work. “Hi from a human” is a project founded by Dublin-based designer Una Healy.
Don’t do me wrong, I’m not against technology and it sure has its place in different areas. AI can surely create content for you, not a question, BUT… AI can’t feel and understand your emotions like another human.
I didn’t grow up with social media; I grew up with ideas.
In 2004, I studied Sports Management and Marketing, learning the nuts and bolts of building a brand from the ground up, while Mark Zuckerberg launched Facebook…
Alongside my studies, I’ve always been an equestrian and dog paw-rent – roles that taught me patience, discipline, and the art of connecting with different personalities. For many years, the automotive sector and motorsports have been my bread and butter, before I took a leap of faith into the equine industry.
In 2023, I went my own way and founded Content Crafter, which has since helped businesses in the tourism, pet and equine industry to grow their brands and form trustful connections with their clients across Ireland, the EU, UK and the world.
Fast forward to today, and I combine those pre-digital marketing principles with a deep understanding of how different generations interact online. I know that the way Gen Z scrolls is not the way Baby Boomers click, and that content needs to be crafted to match your target audience.
Fun Fact: For the first four years, I refused to use Facebook, until living in Toronto in 2008.
I didn’t grow up with social media; I grew up with ideas.
In 2004, I studied Sports Management and Marketing, learning the nuts and bolts of building a brand from the ground up, while Mark Zuckerberg launched Facebook…
Alongside my studies, I’ve always been an equestrian and dog paw-rent – roles that taught me patience, discipline, and the art of connecting with different personalities. For many years, the automotive sector and motorsports have been my bread and butter, before I took a leap of faith into the equine industry.
In 2023, I went my own way and founded Content Crafter, which has since helped businesses in the tourism, pet and equine industry to grow their brands and form trustful connections with their clients across Ireland, the EU, UK and the world.
Fast forward to today, and I combine those pre-digital marketing principles with a deep understanding of how different generations interact online. I know that the way Gen Z scrolls is not the way Baby Boomers click, and that content needs to be crafted to match your target audience.
Fun Fact: For the first four years, I refused to use Facebook, until living in Toronto in 2008.
Why work with me?
I start by taking my notebook and listening to you. From there, we move on to create a clear strategy and build your brand.
What you can expect:
- A foundation in traditional marketing, strengthened by years of hands-on digital experience.
- A clear, actionable strategy to help you stand out, connect with your clients, and grow your brand.
- The ability to build a trust-first brand by creating a memorable, cohesive identity.
- A proven track record of creating platform-specific content that speaks to the right people, in the right way.
Long story short, I bridge the old and the new. I take timeless marketing principles, mix them with up-to-date know-how, and help you to tell your story in ways that truly resonate and connect.
Why work with me?
I start by taking my notebook and listening to you. From there, we move on to create a clear strategy and build your brand.
What you can expect:
- A foundation in traditional marketing, strengthened by years of hands-on digital experience.
- A clear, actionable strategy to help you stand out, connect with your clients, and grow your brand.
- The ability to build a trust-first brand by creating a memorable, cohesive identity.
- A proven track record of creating platform-specific content that speaks to the right people, in the right way.
Long story short, I bridge the old and the new. I take timeless marketing principles, mix them with up-to-date know-how, and help you to tell your story in ways that truly resonate and connect.
Let's have a cuppa
I’m sure you are a cautious person when it comes to trusting someone with business, so am I.